Book online?

Hey, Specsavers, here’s a little newsflash for you.

Being able to book an eye examination online is NOT the same thing as providing a form for people to fill in, and then phoning them back to actually make the booking.

When your reminder letter said *Book your appointment online* I was expecting to be able to actually, y’know, book an appointment online. If I wanted to book over the telephone, then don’t you think that I’d just phone your number instead?

Granted, your system does have the advantage that I wouldn’t have to wait in a call queue, but I still can’t help feeling that you’ve missed the point.